The broader significance of wealthy individuals should not be underestimated. As leaders, innovators, facilitators and pioneers, the wealthy often represent the most dynamic sections of society, while as investors they tend to be the most prescient, passionate and incisive individuals you can meet.
The Barclays Wealth Insights reports, developed in partnership with the Economist Intelligence Unit, provide a comprehensive picture of what it means to be wealthy in the 21st century.
Based on global research with over 600 mass affluent, high net worth and ultra-high net worth individuals and the views of a panel of wealth experts, drawn from academia, industry and financial circles, each Insights report paints a picture of the private world of this influential group, by analysing their shifting demographic profile, priorities and preferences.
And by uncovering the complex social and psychological dynamics – including gender, family and social interactions – that define the behaviour and outlook of the wealthy, our reports provide a compelling snapshot of the deeper trends that shape the future of society at large.
Report
Written by the Economist Intelligence Unit (EIU) on behalf of Barclays Wealth, this fourth volume of Barclays Wealth Insights examines what it means to be wealthy today.
Barclays Wealth, 10 December 2007
We look at the factors beyond money that the wealthy consider important, and explore the changing patterns of behaviour that are being driven by the ongoing democratisation of wealth. We also look at how the wealthy spend their money, and explore the challenges and opportunities facing the luxury goods and services sectors as they adapt their offering to suit their rapidly changing customer base.
It is based on three main strands of research. First the Economist Intelligence Unit conducted a survey of 790 individuals with investable assets ranging between at least US$20,000 and those with in excess of US$3 million. Respondents were spread across a number of key international markets; with the highest numbers of respondents from the United States, United Arab Emirates, Singapore, Hong Kong, United Kingdom, Spain and Switzerland. The survey took place between January and September 2007. This was supplemented with a series of in depth interviews with experts on wealth; and a number of case studies. Our thanks are due to the survey respondents and interviewees for their time and insight.
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