Insight
The broader significance of wealthy individuals should not be underestimated. As leaders, innovators, facilitators and pioneers, the wealthy often represent the most dynamic sections of society, while as investors they tend to be the most prescient, passionate and incisive individuals you can meet.
The Barclays Wealth Insights reports, developed in partnership with the Economist Intelligence Unit, provide a comprehensive picture of what it means to be wealthy in the 21st century.
Based on global research with over 600 mass affluent, high net worth and ultra-high net worth individuals and the views of a panel of wealth experts, drawn from academia, industry and financial circles, each Insight report paints a picture of the private world of this influential group, by analysing their shifting demographic profile, priorities and preferences.
And by uncovering the complex social and psychological dynamics – including gender, family and social interactions – that define the behaviour and outlook of the wealthy, our reports provide a compelling snapshot of the deeper trends that shape the future of society at large.