Behavioural finance

At Barclays, behavioural finance is an important part of our investment philosophy.

An exciting and relatively new field of research, behavioural finance uses psychology to understand why investors make the financial decisions they do, and how these individual decisions combine to drive markets.

Behavioural finance can identify 'cognitive biases' - common traps which investors can fall into when making decisions.

Our team of behavioural finance experts, which includes members with PhDs in Behavioural Decision Theory and Experimental Economics, identifies how insights from this field of research can be used to help high net worth investors.

See our latest publications below.

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