Our Services in Asia
No two clients are alike and the needs of entrepreneurs in Asia are made even more complex by their intertwined wealth management and business objectives. At Barclays, we view our client relationships across three main axes:- (i) wealth investment/growth; (ii) wealth protection; and (iii) business interests. We see ourselves as partners to clients throughout the fiduciary life cycle, by delivering the full value of the firm from financing solutions for rapid growth, through to wealth creation events and onto succession planning and structuring for future generations.
Our appreciation that every investor is different has led us to develop an innovative approach that we call our Investment Philosophy. Integral to this approach is the use of our proprietary Financial Personality Assessment, which enables us to understand the varied aspects of a client's financial personality in a robust, scientific and objective manner. Combining our Investment Philosophy into our unique Client Advisory Framework, we believe we are truly in a unique position which allows us to serve clients according to their specific circumstances, objectives and financial personality.
As part of the Barclays Group with a global reach and over 300 years of history and expertise in banking, Barclays in Asia offers clients a best-in-breed, advice-led proposition across six core pillars:- (i) investment solutions, (ii) active advisory, (iii) brokerage, (iv) client solutions group, (v) credit solutions, and (vi) wealth advisory.
We have the ability to offer an institutional-quality proposition, and are best-placed to fully understand and truly address the complex needs of our ultra high net worth clients in Asia. Our private bankers are the conduits through which clients can gain access to our in-house investment management capabilities, as well as market leading third party solutions through our commitment to open architecture. At the same time, clients are also able to leverage the research and products of Investment Banking - one of the world's premier investment banks.
Barclays has a Trust Company and booking centre in the two wealth management centres of Hong Kong and Singapore, giving our clients the full array of investment solutions, including access to a wide range of Renminbi (RMB) investment products.
Our Commitment to Asia
Backed by a senior management team with extensive Asian private banking experience, Barclays is well-positioned to capitalize on the growth of the Asian economies, focusing on our key target markets of Greater China, India and Indonesia. Our team of senior experienced private bankers covers the North Asian market out of our Hong Kong office, and serves our Southeast Asian and South Asian clients out of Singapore.
In addition, high net worth individuals in Japan are served through a private banking joint venture with Sumitomo Mitsui Banking Corporation and SMBC Nikko Securities. In India, we currently have wide coverage across five key Indian cities - Mumbai, New Delhi, Chennai, Bangalore and Kolkata - and with our market-leading proposition we are well-placed to serve the needs of India's business families and entrepreneurs.
Our commitment to Asia extends beyond banking services to include the arts and cultural sponsorship, and fostering entrepreneurship in the region. Since 2009, Barclays has been a major sponsor of the Ernst & Young Entrepreneur Of The Year awards in Singapore. With our close links and deep relationships with the business community, we are well-placed to serve the needs of the entrepreneurs here in Asia and globally. Barclays has also been the Principal Sponsor of Esplanade da:ns festival since 2008.
