26 Feb 2008: Barclays Wealth Appoints Nathan Dawes Head of Marketing & Communications, Barclays Stockbrokers

Barclays Wealth has appointed Nathan Dawes as Head of Marketing and Communications for its direct brokerage business, Barclays Stockbrokers. Mr Dawes joins Barclays Wealth from ninemsn, where as Group Marketing Manager he was responsible across the portfolio of brands including Hotmail and MSN Messenger, in Australia and New Zealand. Mr Dawes will report to Tom Ryan, Director Marketing and Proposition, who has responsibility for strategy and planning across the Barclays Stockbrokers business.

Based in London, Mr Dawes will be responsible for managing Barclays Stockbrokers’ end-to-end marketing function, from customer insight, brand strategy, creative development and integrated product campaigns.

Tom Ryan, Director, Marketing & Proposition for Barclays Stockbrokers says, “I am delighted to welcome Nathan to Barclays Wealth. His overall mix of brand management, media strategy, creativity and disciplined measurement will be key to our further success in the UK and expansion plans in Europe and Asia. Over recent years, the business has undergone significant change as we’ve moved into increasingly sophisticated online products and channels for our investing clients. Nathan’s wealth of experience, particularly in digital marketing strategy and execution, will be critical to delivering further innovation to our marketing communications.”

Mr Dawes spent four years at ninemsn, Australia's number one online portal. There, he was responsible for research and insights, brand planning, communication strategy and integrated creative development. While at ninemsn.com.au, Mr Dawes was part of the management team that quadrupled revenue generated in three years. Before ninemsn, Nathan held the role of Group Account Director at Leo Burnett Sydney working across integrated client business. Prior to this role he was Digital Strategist with Leo Burnett, solely responsible for the digital strategy across all of the agency’s clients. Previous to Leo Burnett, Nathan was with Saatchi & Saatchi Sydney, building its digital and direct business.

Nathan commented: “Having developed leading online consumer brands, I am excited about the opportunity to utilise the strength of the Barclays Stockbrokers brand, together with the innovative products that we are launching, to deliver continued growth for the business.”

For further information contact:
Nicola Hankey, Barclays Wealth Corporate Communications 020 7114 9813
Caroline Wells, Barclays Wealth Corporate Communications 020 7114 7435